Graves Communications leverages the resources of their experienced staff and partners to create effective solutions in one-to-one campaign development, design and Internet technology based on sales lead generation.

Traditional direct mail is quickly transitioning from offline to online direct marketing methods.  In order to stay competitive, you need a user-friendly online approach that is both personal and persuasive. The PURL Tracker system allows you to personalize your direct mail campaign with a corresponding personal URL (page) for each potential member you send mail to.

Now you can personalize, motivate response, survey and quantify your results! Here's how:

Personalize your campaign. Statistics prove that a prospect is much more likely to respond to a direct mailer when the proposition is directed to them personally rather than to “Occupant, Resident or Dear Sir/Madame.” The PURL Tracker© addresses the prospect personally and directs them to a personalized web page: http://johnsmith.yourcompany.com.

Motivate a direct mail response. By utilizing PURL Rewards©, you can improve your direct mail to Internet response by as much as 40%! The vast majority of people are more willing to give you information when they receive a reward for their time. PURL Rewards© is designed specifically for this purpose.

Survey your lead responses. Traditionally, the telemarketer would conduct a short survey to qualify the lead. Now with the Internet as a direct mail campaign tool, you have the ability to use online surveys to capture and qualify your leads.

Complementing your campaign with PURL Rewards© can increase your survey response and ROI by giving the respondent a reward from our outstanding selection of products in exchange for their time and input.

Quantify your results. Purl Tracker© Lead Conversion System provides you with a comprehensive tracking report, which allows you to continuously tailor your campaign in order to maximize your campaign's ROI.