Community Marketing
Knowing your community inside and out
makes all the difference.
The GravesCom Intelligence™ Communication
Kit – unique
to Graves Communications – is an in-depth look at
the community you serve: where it was yesterday, where
it stands today, and how you can get involved.
Filled with personalized information about
your target market (demographics, industry-related statistics,
business data figures and more), the GraveCom Intelligence™ Communication
Kit is every organization's pilot to the ultimate in business
intelligence.
You’ll receive demographic information for your
community, including breakdowns of age, household income,
marital status, number of children and education levels,
including spending profiles.
You’ll receive community audience media usage, which
provides the preferred media of your chosen target audience.
This report will help you choose the best radio formats,
cable stations, consumer publications and TV shows. This
is a surefire way to be on target with media planning and
placement.
And finally, you will receive the community psychographic
profile for thousands of potential members in your community.
The psychographic profile offers you a glimpse inside the
minds of your community and includes buying behavior and
lifestyle information, such as sources of buying influence,
hobbies and preferred activities.
The GravesCom Intelligence™ Communication
Kit is a great way to learn what really motivates the potential
members in your community and allows you to discover how
to appeal to their senses. |